Monday, December 30, 2013

Time-Travelling in Retail

One of the fascinating advantages of an earlier life in the thrift store business was the chance to see outmoded ads and merchandising.

Somewhere along the line I glommed onto this credit application from Dillard's department store to use as a book mark.  It's served me, well lo! these many years.

Well, what distaff member of America's Populuxe crowd wouldn't want to be considered "Mrs, Modern Shopper," I ask you?

But look at the things you were supposed to supply to Dillard's credit-card approvers.  Previous addresses?  Current and past employers?  YOUR ACCOUNT NUMBERS?!?!  Type of loan amounts? Your Social Security number?

And of course the cards were run on a machine like the one below.  You got the card-stock-thickness copy, and the store kept the original, wax-paper-thin copy.
Were these more innocent days, or what?  Happy New Year, Big Brother!

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© by Mark Alfred