Tuesday, March 01, 2011

More Words from our Sponsors


Don't you love those 80-Page Giants?  The comic advertised was 80-Page Giant #15, the last Giant that was issued with that term as the publication name.  There were lots more of them, but they were issued and numbered as issues of the individual comic book whose stories they featured.  For instance, the next eighty-pager to be released featuring Superman-Batman stories was part of the World's Finest title.

One of the great things about this series was how we sixties kids could read these new stories.  And they WERE new to us, because they weren't accessible, really, anywhere else, unless your uncle or dad happened to have a stack of musty old comics in the attic somewhere.

The bottom third of the page is for Tootsie Rolls.  There used to be a jingle from the TV commercials that would also apply to this ad.  "Long time, long time!  Chewy chewy Tootsie Rolls last a long time! Last a long time, mmm-mmmm!"



The second page of today's post is a full-page subscription ad.  Actually it was a pretty good deal -- ten issues for $1, when the cover price would be $1.20 -- plus, they would be mailed to your door!

Being a flighty eight-year-old, I just skipped over those ads.  However, in my later quest to "fill in" my collection of comics, I have come across many copies that appear to have been folden in half, top-to-bottom.  My guess is that that's how the comics were mailed, folded in half vertically.

Look at that price -- a dollar for a year's worth -- and consider how nowadays DC is praised for "holding the line at $2.99" AN ISSUE!

Back to our story next time!

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