Thursday, November 09, 2006

More Paper Ephemera

As you may deduce, this is a flyer handed out to announce to the world the arrival of Earth Shoes in Stillwater, Oklahoma. I'd bet the date is around 1975.

Earth Shoe ads were also plastered all over the back pages of Rolling Stone magazine. This was back in the days when, in Firestarter, Stephen King could legitimately suggest it as a news source that hadn't "sold out to the man." Sadly, nowadays, the Stone HAS indeed sold out, to a strange mix of Far Left editorials and complete Music-Establishment hype.
Anyway, Anne Kalsǿ would always tell us that when walking on the beach, she had noticed that in barefooted footprints, a person's heel was always pressed deeper into the sand. Voila and of course. That meant that shoes were supposed to MAKE your feet positioned the same way when walking!
So, as you can see, Earth Shoes raised the front of the foot so that it was higher than the heel. Results were supposed to be back comfort, increased energy, and a smug assurance that you were walking the way Nature intended you to walk.
In reality, the main of wearing Earth Shoes were a loud, clunky walk, and a 90-degree-angled shape callous at the back of each heel.
And no, the present line of "Earth Shoes" has no relation to the original, unless perhaps they paid Kalsǿ's heirs for the name.

No comments:

All original content
© by Mark Alfred