Wednesday, April 11, 2007

...And First in the Minds of Their Federation!

As a junior in high school, I was given a dream job for one school period. My credits were all caught up, so I became a "teacher's aid." And I aided Dear Mrs. Craighead in an interesting way.

Somehow she had come across hundreds of Life magazines from the 1940s through the 1960s. My job was simply to riffle through them and extract "interesting" stories. Stuff that was oddball, or perhaps of historic significance, and so forth.

Boy, I got a great look at mid-20c American living -- the Dionne Quints, the Missile Crisis, Eisenhower's election, and so on.

There were also some Times and Newsweeks in there. This fullpage ad for RCA TVs came from one of those, presumably from fall/winter 1966, when NBC still acted as if it cared whether Star Trek thrived or died.

You probably recognize the larger images in the background as being from "Man Trap," the first aired Star Trek episode.

This was only one ad in a series, all with the same tagline..."When you're first in color television, there's got to be a reason." Other TV shows were featured, alongside other models of RCA TVs. Remember, this was the time when a television set was a honking big piece of furniture, not something you could hang on a wall.

A few years ago I paid Kinko's ten buck to put it on a T-shirt. Cool, huh?

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