Here's another Kenner action figure card, for "Ultra Shield Superman." He's got a special armored suit. However, t...

Here we have "Ultra Heat Vision Superman." Wait a minute, I thought it was Ultra Boy who had Ultra Vision. What's th...

They call him "Street Guardian Superman," but it's just an excuse by the girls who work at DC to see a Kryptonian in leather...

Here's one of John Henry Irons's manifestations as an action figure. While I suppose the action figure and the "collector car...

Here we have "Solar Suit Superman," who likes to wear red plastic plumbing trees on his space helmet. Maybe he wore this in spa...

From 1995 we have cards from Kenner's series of action figures. These came out soon after Superman's death and return. As you can ...

This is the Super Dictionary from the 1970s. It uses silly art of DC characters for didactic definitions that always use the meaning ...

Saving the loveliest for last, here is the final card of the ones I collected (I think) from Wonder Bread. It's the cover of The ...

This card, reproducing George Perez's art, is of course Perez's own rendition of Joe Shuster's cover for Superman #1 ba...

Well, I'm only four discs into the complete U.N.C.L.E. series set. Besides the show episodes, the set also came with two ...

Of course, in the 70+ plus years since Action #1, there have been many more promo cards than just the Superman Vitamins we saw last we...

The Flash 302, October 1981, also featured this centerfold spread of Jay Garrick, Wally West, and Barry Allen, three “generations” of Fl...

From The Flash 302, October 1981, comes this one-page ad for Hostess Cup Cakes. You get a big delight in every bite! You also get som...

Well, we got us this hyar mousepad with Superman and Clark Kent mishmashed together on it. Actually, it's a lenticular image whic...

These are the last of John Holmes's covers for Ballantine's 1973 Lovecraft paperbacks. Ooh, pretty scary, kiddies! PS...

These three have a different look than the "weird head" covers. The one for The Dream-Quest of Unknown Kadath ...

These two covers, by Gervasio Gallardo, are what Ballantine's original covers were like. These were the 1971 printings of stories a...

Here are a couple of more covers from Ballantine's 1970s paperbacks of H.P. Lovecraft's tales. These are actually Volum...

OK. You're 16 years old and just got your driver's license. You're a book nerd who already read four grades above your ...

Dang it, I never got ALL 12 of the "set" of promo cards featuring DC headliners that were included in Superman Vitamins. Thes...